Knocked Up…from memory

What, no labels? (I also like the lack of a stroke on the text)

What, no labels?

I have seen Knocked Up about 5 times this week, and at least 25 times since it came out.

From memory I will list all the product placements (products, services, etc) in the movie. Why? Because it sounds like fun at this moment.

1) Mr – They mention this site when is discussed between Seth Rogen and Paul Rudd.

2) Cirque De Soleil
– Have you seen the movie?

3) Lego Land – Paul Rudd take his kids there.

4) What To Expect When You’re Expecting – The popular baby book is dropped in this several times. It’s also mentioned in Juno, the movie I watch when I’m not watching Knocked Up

5) Under Armour – Jason Segel wears it throughout.

6) Nike – see above
6a) Puma – see above, again

7) Spiderman 3
– It’s mentioned that Rudd saw it without his wife. Then again by Rogen’s friends when it is about to come on tv. Also, James Franco appears in Knocked Up, and he is in SM3 as well.

8 – Other Movies – Besides the various movies shown during the hunt for nudity throughout the film, the movie Munich gets a special shout out. In fairness, many movies get name dropped in this movie. Including: Murderball, Tombstone, Wyatt Earp, Armageddon, Dante’s Peak, Eternal Sunshine,Total Recall, Back to the Future, Swingers, Wild Things (this one is on tv twice in the film) etc…

9) The E! network – This is where Heigl works.

10)Xbox360 –
When Heigl’s sister agrees to buy them a baby crib, he asks her to throw an Xbox360 in.

11) Volkswagen
– Heigl drives one (new and shiny)

12) Oprah – In one of my least favorite name drops of the film, Mrs. Apatow drops some knowledge from the big W on ‘training’ Seth Rogen.

13) Lexus – Mrs. Apatow drives one (also new, also shiny).

14) Everybody Loves Raymond – Another shout to this terrible sitcom. (The first coming in the 40 year old virgin in a memorable scene)

15) Red Bull
– “How many Red Bulls have you had?” “I have had 4 Red Bulls.”

16) Bands/Celebs – Steely Dan, Al Jarreau, Black Crowes, Cat Stevens, Deniro, Eric Bana, Hideki Matsui, Carlos Delgado, Steve Carell, Jessica Alba, Stephen Hawking… too. many. shout. outs.

17) Treasure Island casino – It’s where the boys stay in Vegas (does the extensive mentioning and visiting of Vegas count?)

18) Seventh Generation
– Seventh Generation diapers are everywhere, especially in the nurseries.

….that’s all I got for now

These are all just off the top of my head (the way top, I JUST watched it). Granted, the film takes place in the real world. Real world products are a part of this film to help make it believable. I get it. Still, it’s over the top. Honestly, it is clear some money changed hands here. This is normal and perfectly acceptable. I don’t slight them for this, but I would kill to see a breakdown of who paid how much for which placement. Even if these products were in the script in a natural way, the respective companies may still have been coerced to fork over some cash to remain in the film/not be replaced by a competitor.

Oh, to be an insider…


1 Comment »

  1. Baby Crib said

    […] Knocked Up…from memory […]

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