Dannon gets in on the gross sound effect trend…

Here is the latest from Dannon for their ‘Light and Fit’ line

Much like a previous commercial I discussed, this commercial makes terrific use of disgusting sounds to completely turn off the viewer.

With access to a pretty much unlimited supply of sound effects, one has to wonder why Dannon would use that particular slurping sound for their ad….or, for that matter, any slurping sound. Using the more simple sound of the collapsing plastic under the suction would have made the point and spared me the nausea.

Why have gross outs, pain (see the numerous crotch impacts abound in ads today) and overall cruelty become so prevalent in ads as of late?

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