Archive for Insider

New Worst Commercial Ever?

K&G, the self proclaimed ‘Fashion Superstore,’ just popped onto my radar with their latest commercial. The spot disguises itself as an actual 911 call, with the caller’s reported crime being that her money was taken at the department store and all she got in return was a dress.

The main problem with the ad is that there is no logo or any other indicator visible during the commercial to let the viewer know it is not a real emergency call. The only clue is the bad acting on the part of the female caller (the male 911 operator is actually pretty spot-on).

On the surface, this ad seems like a good idea. It gets the viewer’s attention and it is certainly different than most ads we see for department stores. What I find hard to believe is that it actually made it through to the air in the form we see here. The only explanation I see is that the agency executed a clever usage of viral marketing. They knew this ad would create buzz. They managed to generate that buzz without directly offending anyone and without major repercussion.

The agency responsible for this ad, Devito/Verdi, is a very well established and respected firm. They knew what they were doing. Didn’t they? Oh, to be an insider…

EDIT: It seems Devito/Verdi is also responsible for the dreadful Legal Sea Foods ad I mentioned in a previous post. Time to reboot, fellas!


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Knocked Up…from memory

What, no labels? (I also like the lack of a stroke on the text)

What, no labels?

I have seen Knocked Up about 5 times this week, and at least 25 times since it came out.

From memory I will list all the product placements (products, services, etc) in the movie. Why? Because it sounds like fun at this moment.

1) Mr – They mention this site when is discussed between Seth Rogen and Paul Rudd.

2) Cirque De Soleil
– Have you seen the movie?

3) Lego Land – Paul Rudd take his kids there.

4) What To Expect When You’re Expecting – The popular baby book is dropped in this several times. It’s also mentioned in Juno, the movie I watch when I’m not watching Knocked Up

5) Under Armour – Jason Segel wears it throughout.

6) Nike – see above
6a) Puma – see above, again

7) Spiderman 3
– It’s mentioned that Rudd saw it without his wife. Then again by Rogen’s friends when it is about to come on tv. Also, James Franco appears in Knocked Up, and he is in SM3 as well.

8 – Other Movies – Besides the various movies shown during the hunt for nudity throughout the film, the movie Munich gets a special shout out. In fairness, many movies get name dropped in this movie. Including: Murderball, Tombstone, Wyatt Earp, Armageddon, Dante’s Peak, Eternal Sunshine,Total Recall, Back to the Future, Swingers, Wild Things (this one is on tv twice in the film) etc…

9) The E! network – This is where Heigl works.

10)Xbox360 –
When Heigl’s sister agrees to buy them a baby crib, he asks her to throw an Xbox360 in.

11) Volkswagen
– Heigl drives one (new and shiny)

12) Oprah – In one of my least favorite name drops of the film, Mrs. Apatow drops some knowledge from the big W on ‘training’ Seth Rogen.

13) Lexus – Mrs. Apatow drives one (also new, also shiny).

14) Everybody Loves Raymond – Another shout to this terrible sitcom. (The first coming in the 40 year old virgin in a memorable scene)

15) Red Bull
– “How many Red Bulls have you had?” “I have had 4 Red Bulls.”

16) Bands/Celebs – Steely Dan, Al Jarreau, Black Crowes, Cat Stevens, Deniro, Eric Bana, Hideki Matsui, Carlos Delgado, Steve Carell, Jessica Alba, Stephen Hawking… too. many. shout. outs.

17) Treasure Island casino – It’s where the boys stay in Vegas (does the extensive mentioning and visiting of Vegas count?)

18) Seventh Generation
– Seventh Generation diapers are everywhere, especially in the nurseries.

….that’s all I got for now

These are all just off the top of my head (the way top, I JUST watched it). Granted, the film takes place in the real world. Real world products are a part of this film to help make it believable. I get it. Still, it’s over the top. Honestly, it is clear some money changed hands here. This is normal and perfectly acceptable. I don’t slight them for this, but I would kill to see a breakdown of who paid how much for which placement. Even if these products were in the script in a natural way, the respective companies may still have been coerced to fork over some cash to remain in the film/not be replaced by a competitor.

Oh, to be an insider…

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